RAKCODS Ras Al Khaimah
Prof. Letic-Gavrilovic Anka, DDS, PhD, duringlong scientific career collaborated with Royal Postgraduate Medical School, Histochemistry Department, London; Fukuoka Dental College, Department of Biochemistry, Fukuoka, Japan. Now works as Assoc.Prof. of Physiology and Biochemistry at RAKCODS, Dental College, United Arabic Emirates. Researching inoral biochemistry, immunology and basic clinical mechanism of dental implantology, Dr Anka expressed particular scientific interest in Biomaterials for bone reconstruction. Most of the work was dedicated to the regulatory role of growth factors in morphogenesis and postnatal development of the immune system and salivary glands. Recently, Dr Ankais very active in field of brain neurophysiology and practical applications. Neuromarketing is an academic approach to better understand how information leads to changes in attention, emotional responses, preference formation, choices and learning. Dr Leticâ€™s present interest remains beautiful mystery of brain function. While thereâ€™s general agreement that attention and emotional engagement of brain, can be tracked, identifying specific emotions with confidence has been elusive. Therefore, data from neuromarketing are still best used when triangulated with more traditional data such as interviews, questionnaires, and historical data.